Urban cyclist riding in Swedish night conditions using Bookman lights
Heritage & Innovation

About Us

Saving lives through Scandinavian design, extreme weather durability, and patented luminary performance.

  • 4 Global Design AwardsEurobike, German Design, EPDA, iF
  • Nordic Winter TestedEngineered for extreme sub-zero conditions
  • Sustainable EngineeringReplaceable Li-ion batteries for long life
  • Worldwide OEM & Retail SupplyDistributed in 30+ countries globally
Founders of Bookman Urban Visibility in Stockholm Sweden
Est. 2011Stockholm, Sweden
Scandinavian Heritage

Our Mission: Saving Lives Through Aesthetic Safety Design

Bookman Urban Visibility creates high-performance bike lights, wearable LED systems, and reflective gear with an aesthetic edge for cyclists, runners, and pedestrians worldwide. Based in Stockholm, Sweden, our engineering team draws on a rich legacy of Swedish safety consciousness while incorporating minimalist Scandinavian aesthetics.

Coming from the home of polar nights—where winter brings 24 hours of darkness—every product we design is built to withstand extreme Nordic conditions. Safety should never compromise style. Our goal is to create visibility gear that people genuinely love to wear and use, preventing traffic accidents through innovative technology and intuitive ergonomics.

01

Industrial Origins

Founded by industrial engineers David Axelsson and Victor Kabo at Linköping University after launching a national visibility awareness campaign.

02

Global Reach

Stocked by world-tier design and outdoor retailers including MoMA, Selfridges, Colette, Merci, and Paragon Sports.

R&D & Performance

Patented Innovations Built for Overseas Procurement Standards

Our product engineers combine optical efficiency, thermal management, and user-centric functionality to create reliable gear for international markets.

01

Patented Power Wheel™ Dial

Designed for fast adjustment while riding with thick winter gloves. Switch brightness levels seamlessly without clicking through complex button sequences.

02

Replaceable Battery Architecture

Featured in our Volume 1500 series, replaceable high-capacity Li-ion 21700 cells allow riders and ultra-endurance cyclists to swap power in seconds while reducing electronic waste.

03

Wide-Angle COB Optics

Chips-on-Board (COB) LED integration delivers 360° side and rear visibility, meeting European and international traffic safety compliance requirements.

Growth & Innovation

Our Growth Timeline

From a university safety campaign to an internationally acclaimed visibility brand.

2011

Brand Foundation

Launched Bookman's first iconic, colorful urban bike light engineered specifically for city commuters.

2018

Urban Visibility Mission

Expanded into Bookman Urban Visibility, adding wearable LED lights and reflective gear for runners and pedestrians.

2023

Eurobike Award Winner

Released the Volume 1500 bike light with patented Power Wheel dial, winning the prestigious Eurobike Design Award.

2026+

Global Expansion

Supplying independent bike shops, outdoor gear distributors, and OEM/B2B partners across North America, Europe, and Asia-Pacific.

Featured in World-Leading Design & Industry Outlets

Media recognition for Bookman Urban Visibility
For Global Importers & Retailers

Partner with Bookman Urban Visibility

We support wholesale distributors, chain retailers, and cycling brand partners with dependable manufacturing, international safety certifications (CE, RoHS, REACH), and full marketing assets.

Proven Retail Conversion

High sell-through rates supported by prestigious design awards, strong brand storytelling, and luxury packaging.

Quality Assurance

Rigorous quality control processes ensuring low defect rates, backed by comprehensive warranty programs.

Complete Product Range

One-stop catalog ranging from 1500-lumen headlights to wearable LED clips and high-visibility apparel.

Supply Chain Logistics

Seamless international shipping, OEM catalog customization, and dedicated account managers for business partners.

Looking to stock Bookman performance bike lights or discuss wholesale distribution opportunities? Connect directly with our business team.

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